The platform is rolling out a fresh option that allows them to reduce the quantity of AI-made media appearing in their streams. This step comes as the platform announced that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a full-scale release. This shift comes amid a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A considerable share of this material is deemed “AI slop”, a term for poor-quality, mass-produced content that is often absurd or bizarre.
Our research shows that many people appreciate content made with AI tools, including digital art to educational videos, and we intend to give people the power to adjust the amount of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are now over a billion videos on its service labeled as artificially created. In total, over 100 mn media items are submitted to the service every day, making AI content a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI-generated videos they view by accessing the content preference option in the platform and picking AI-made media. Further subjects that can already be modified under the tool include current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate users to tag “realistic” AI-generated content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will henceforth apply an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting content made by AI. This measure is aimed to stop users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is also introducing a two million dollar AI literacy fund for professionals and organizations to develop informative material about responsible artificial intelligence. This program will assist charitable organizations focused on teaching computer science.
Moderation Strategy
The platform has defended its safety measures, during discussion over intentions to make redundant hundreds of content moderators in the UK. It is set to eliminate 439 jobs in its content moderation department in London, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content before it has to be seen by staff. TikTok announced a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is making a difference work at speed.”
